"To start with an important question when first developing a website, is it required to be of informative or entertaining content to the viewer ?
Well, there ought to be a balanced amalgamation between them, as many think highly crafted graphics, flash graphic design & even audio visuals would show out the webpage to materialize more appealing to the viewer, but on the opposite that would affect you badly where it distracts the users from the content which is main element for any website. A user friendly website ought to be number one issue concern when redesigning & developing. Gather around bright ideas first, think of the users needs, what they are searching for, their inquiries & how you could provide content information of value to them. While making a short list taking all elements into consideration when re-design a web page be sure that your webpage will be of a great benefit to the users For that here are some suggestions to increase a webpage & frequent errors "Faults'' to avoid.
SEO & Content Knowledge: Crucial element when developing a website basic awareness of SEO knowledge, Keyword search for example a developer should do his research of his targeted clients most used keywords to adjust the strategy query upon it. Primarily plan your website's goal "it's not ease as it appear" evade the much of clutter even though you might have several services to promote, frequent mistake that many fall in is setting an offer or an ad on the website home page; that's not useful for you as when a user experience web page usage would be staggered of the much mess upon it. The homepage should be well presented and organized with virtually perfect layout as to catch user's interest, main concern around the website's goal. Content likewise important, a small tip better not to place irrelevant content on your website. Imagine placing silly cartoons content in a serious political webpage, well that's a disaster that could badly harm your site that could confuse the user. Remember being on topic, serious & to the point doesn't mean you shouldn't be creative!
Evade Flash: Ought to remember that the website isn't only viewed by users but also by search engines think how it's also presented to search engines, as when your website is easily accessible by it that will place your web page in the first engines results driving more traffic/users to the website. As a way to make things easier to reach users check the webpage performance on different major known browsers such as Safari, IE6, FF3 & Opera9 etc..
Furthermore, for the search engines to easily index & crawl the webpage when developing it preferably don't build your website totally as a flash web design, as it's not accessible or even viewed by the search engines. More to the point better think how you can empower users rather than trying hard to impress them with your webpage. Functionally stick to few Java-scripts, HTML & CSS that will also do the task as Flash design
Colors contrast & Ache entitle Pop-up figures: These are the major distraction for the user, when placing pop-ups should be set moderately in a mark where it's really needed; for example the "call to action window" as to interact with users.
Main point of all color contrast, users pays several of hours in front of screens all day "all kind of screens!" For that it doesn't make the webpage content appear even harder to read for the user, even though from the designers point of view the colors are matching he's got to choose good to the eye colors that relax the sight while reading or else the user could just shut the page and go.
Wrapping up
Now it's understandable how an magnificent & informative website ought to be, the often mistakes that many mistakenly fall in as to shun. Like creating an entire webpage based on flash design; that would harm you bad. For this type of reasons people choose a professional web design company in Australia or anywhere to build their website perfectly. A Little knowledge of SEO for a web developer is preferable as it will add & help enhance the website, using reasonable pop-up windows in spots that are really needed. Last but not least colors contrast that necessity to be relaxing to the eye sight.