Online reputation management (ORM) is one of those concepts which has yet to be properly grasped by most commercial organizations. Ironically, even not-for-profit organizations require a positive online image, and otherwise too, to attract funding.ORM is vital for your company too as the published digital information has completely changed the playing field of the economies which run on digital marketing, including visibility, branding, offtake, and growth. The relationship between consumers and brands has changed due to the global shift from the industrial age to the digital age.
Markets Reflect the Environment and Reputation You Earned
The basic fact which needs to be kept in the mind of any reputation management service provider is that your company or your market cannot be divorced from the environment and culture they operate in. The world is constantly in flux through technological innovations, disruptive reputation management strategies adopted by different companies to keep themselves ahead of the curve, and the fact that the world and his brother are online most of their waking hours. This leads to a constant bombardment of information. This is in sharp contrast to how brands were built in the twentieth century when they had depended on information monopolies.
Create Your Online Value: By implementing reputation management services, you should aim to build your business image, rather than creating worthless social media campaigns. Winning awards and national and international recognitions add to your Brand’s quality, and by extension of your online reputation. Leverage that to reel in new customers while strengthening the existing customer base.
Gain Greater Visibility Through Customer Loyalty and Identification
Managing social networks and peer-to-peer networks provide you with a 24x7 global marketplace. This has enabled micro-businesses to grow to become small and medium-sized companies. In some cases, savvy CEO personal branding has been at the heart of such growth. The rationale behind such a strategy has been that the CEO become the recognizable face of the brand. In highly volatile markets, such a strategy would include positioning the CEO as a thought leader. Remember, these days customers have almost total access to information and the ability to communicate it instantly. So, when your CEO speaks at major events (not necessarily organized by your company) and publishes regularly on blogging sites or even LinkedIn; your existing and potential consumers sit up and take notice.
Those who are diffident about allowing the personality and image of the CEO to tinge on the organizational image should see how Elon Musk’s personal branding has impacted Tesla’s public image as a cutting-edge innovator.
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